ADVERTISING AND BUSINESS DEVELOPMENT MANAGER
The Educational Theatre Association (EdTA) is a professional organization for theatre education with approximately 90,000 members nationwide. EdTA’s mission is shaping lives through theatre education by: Honoring student achievement in theatre and enriching their theatre education experience; Supporting teachers by providing professional development, networking opportunities, resources, and recognition; and Influencing public opinion that theatre education is essential and builds life skills. EdTA operates the International Thespian Society (ITS), an honorary organization that has inducted over 2 million theatre students since its founding in 1929.
JOB DESCRIPTION
EdTA seeks an Advertising and Business Development Manager whose objective is to grow sources of non-dues revenue through advertising and exhibit sales, and to coordinate and grow the Association’s royalty program. This position will help develop and implement a new revenue source through online advertising sales. The Advertising and Business Development Manager will report to the Director of Marketing, but interact extensively with multiple departments, including Publications, Membership, Development, and Educational Events.
SUMMARY OF BASIC DUTIES AND RESPONSIBILITIES
This position is responsible for the maintenance and cultivation of advertising clients for the Association’s publications and exhibitors at two Association events. They will be responsible for creating and executing sales campaigns, writing and negotiating contracts; managing and processing royalty reports and payments; and periodic marketing communications projects.
The ideal candidate will be able to work independently and as a part of a team with a strong customer-service, goal-oriented personality. Client management and deadline management skills are a must. Limited travel will be involved, including the Association’s week-long Thespian Festival in June and professional conference in summer/fall. Prior experience in selling online advertising is preferred.
SPECIFIC RESPONSIBILITIES
- Serve as an account manager for current advertising and exhibiting clients.
- Prospect for new clients.
- Negotiate and write advertising contracts.
- Set advertising rates and contribute to the budget process on advertising revenue.
- Develop sales campaigns to increase advertising/exhibiting revenue and client base.
- Manage incoming advertising art and works with Publications Department to get art to the designer.
- Work with Events Department to manage the exhibit areas of Association events.
- Coordinate with the Development Department to ensure that advertising/exhibiting components of sponsorship agreements are fulfilled.
- Develop and execute royalty agreement opportunities with selected vendors.
- Process reports on royalty payments of Association vendors.
- Will help to develop and launch web/electronic advertising.
Please submit cover letter, resume, salary history and/or requirements to:
EdTA, Attn: Katherine Fischer, Marketing Manager
2343 Auburn Ave
Cincinnati, OH 45219
or by email at kfischer@schooltheatre.org
No phone calls, please.
