Content Specialist and Salesforce/Email Marketing Manager Sought by Educational Theatre Association

EdTA_logoCONTENT SPECIALIST

Educational Theatre Association, home of the International Thespian Society and Educational Theatre Foundation, seeks a passionate, versatile Content Specialist to support the development of shareable content for use on EdTA and ETF websites, in email, print and other communications, and on social media. In addition, the Content Specialist will support the development of print and digital marketing campaigns, and public relations efforts.

Job Responsibilities:

  • Develop Educational Theatre Association and Educational Theatre Foundation content, creating stories about adult and student members, program participants, and award, scholarship, and grant winners for use on various print and online platforms including email and social media.
  • Edit content supplied by other departments to fit the association’s voice and style, and to optimize the message for each channel and target audience.
  • Write press releases for association events, programs, awards, and news following PR best practices.
  • Adapt and publish content for email communications and social media.
  • Write marketing copy for events, membership recruitment and retention, and EdTA programs that follows copywriting best practices and brand guidelines.
  • Develop copy for online landing pages and lead-generation forms that adheres to SEO best practices. Optimize copy for email and social publishing.
  • Write and edit SEO-friendly editorial content for EdTA websites, including dramatics.orgschooltheatre.org, and educationaltheatrefoundation.org to increase organic traffic.
  • Collaborate with Content team members on content planning and execution.

Education Required:

  • Bachelor’s degree in marketing communications, public relations or related field
  • Minimum two years of professional experience
  • Portfolio of professional writing samples

Skills and Qualifications:

  • Excellent writing and verbal communication skills
  • Proficiency in marketing copywriting, editorial writing, and public relations writing
  • Strong editing and proofreading skills
  • Proficiency in AP style preferred
  • Basic graphic design and photo editing skills
  • Working knowledge of HTML
  • Proficient with web content management systems such as WordPress and SEO
  • Advanced understanding of social media platforms and management tools
  • Proficiency in Adobe Creative Suite, especially InDesign. Photoshop and Illustrator are a plus.
  • Proficiency in Microsoft Office and Google Docs
  • Adept at learning new software programs and tech tools
  • Strong organization and project management skills
  • Deadline driven with keen attention to detail and accuracy in all work
  • Ability to prioritize and work independently within one’s authority
  • Ability to demonstrate a positive, team-oriented attitude

To apply, please submit cover letter and résumé by email (Subject Line: Content Specialist 2019-123) to:  HRManager@schooltheatre.org.

First consideration will be given to applications received by 11/15/19.


 

SALESFORCE/EMAIL MARKETING MANAGER

The Educational Theatre Association (EdTA) seeks a dynamic Salesforce/Email Marketing Manager to build and manage marketing journeys through automation focused on member engagement and retention.  You will partner with Content team and across other departments to drive day-to-day execution of our email communication and engagement strategies.

Job Responsibilities:

Marketing Automation

  • Create and develop content-rich loyalty and nurturing programs using consumer insights data and marketing automation tools including Salesforce Marketing Cloud & Pardot.
  • Execute email marketing strategies to retain current members and convert non-member leads into new members.
  • Build email messages, templates and multi-step campaigns using marketing automation tools.
  • Evaluate email campaign data to optimize performance and results.
  • Build landing pages and forms for lead capture and progressive customer profiling.
  • Lead and assist Content team in the utilization of Salesforce and Pardot to maintain accuracy of the databases.
  • Analyze and report on email marketing efforts and performance metrics.
  • Manage schedules, resources and delivery dates to ensure projects meet deadlines.
  • Ensure compliance with branding guidelines and content across all channels, as well as applicable regulatory requirements.
  • Ensure all email campaigns leverage current best practices.

Education and Experience Required:

  • Bachelor’s Degree in Marketing, Communications, Business or Technology.
  • 3 – 5 years of professional experience in managing customer journeys and campaigns through marketing automation tools such as Pardot and Salesforce CRM.
  • Experience working with a membership association or a non-profit organization is preferred.
  • Theatre or arts interest or background is a plus.

Skills and Qualifications:

  • Entrepreneurial spirit/orientation.
  • Proven experience in using marketing automation tools and technologies to facilitate engagement and conversion.
  • Proficiency in Microsoft Office Suite, Adobe Creative Suite, and Pardot or Salesforce Marketing Cloud.
  • Experience with an email service provider system.
  • Deadline driven with strong attention to detail
  • Excellent communication skills, both written and verbal
  • Ability to effectively collaborate with Content team members and coworkers in other departments
  • Ability to effectively plan, be flexible, and be resourceful in managing workflow to meet deadlines.
  • Strong project management skills, including the ability to take initiative, multi-task and prioritize multiple projects
  • Calm, patient, diplomatic, and confident demeanor in working with staff, management, and vendors
  • Positive, team-oriented attitude
  • Ability to think and act independently, within one’s authority

To apply, please submit cover letter and resume by email (Subject line: Salesforce/Email Marketing Manager 2019-133 to:  HRManager@schooltheatre.org

First consideration will be given to applications received by 11/15/19.

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