The Cincinnati Arts Association (CAA) is seeking a self-motivated individual with strong organizational skills to fill this position. The Digital Marketing Manager creates, implements, and manages the strategic marketing plans for Cincinnati Arts Association’s social media, digital marketing, and website initiatives in support of the brand image and awareness of CAA, revenue growth opportunities, and the events/programs presented by CAA, its resident companies, and its rental clients. The Digital Marketing Manager works interdepartmentally to gather and communicate information for all areas of CAA, including Marketing/PR, Ticketing Services, Development, Education, Operations (Aronoff Center and Music Hall), and the Weston Art Gallery.
General responsibilities include, but are not limited to: plan, create, and implement rich, dynamic, and compelling digital content (copy, photography, and video) for website and social media platforms; act as community manager for all CAA social platforms, including content creation, posting, monitoring, responding/engagement, and scheduling; manage all digital advertising (SEM, Display, Google AdWords, Facebook/Twitter, Adroll, etc.); management of the CAA website, including coordination/editing of all site content and tag management; implement strategies to grow CAA web / social media engagement; ongoing maintenance of CAA website to keep site up-to-date and current with industry standards; liaison with web developer/designer on appropriate design, maintenance, enhancement, and trouble-shooting issues; analyze and report upon website traffic and social/digital media metrics using measurement tools such as Google Analytics, Facebook Insights, etc.; communicate with marketing /PR representatives from resident companies and rental clients to obtain digital assets to promote upcoming events; develop, implement, and optimize email marketing through Adobe Campaign; develop new and maintain current Search Engine Optimization (SEO) strategies and copy.
The ideal candidate will be an outgoing, people-oriented individual with outstanding interpersonal skills. This individual will possess the ability to work independently in the midst of a multitude of projects, showing constant attention to detail. Experience in the following areas is required: developing and implementing website and social media marketing initiatives/campaigns; experience with and passion for shooting photographs and video along with photo/video editing experience (Adobe Creative Suite); proven creative and strategic planning skills; excellent computer skills (Microsoft), and excellent written and verbal communication skills. Experience with and an understanding of customer relationship management database software and content management systems is preferred. Experience in Search Engine Optimization (SEO) copywriting, effective online ad placements, and the ability to craft effective email content is a plus. Knowledge of Paciolan CRM a plus. HTML/CSS knowledge and email automation experience a plus. Strong interest or background in the arts/entertainment and/or working in a non-profit environment is preferred. Bachelor’s degree in marketing, communications, public relations, journalism or related field; or equivalent combination of education/work experience, especially in social media / digital marketing.
Interested candidates may complete an application at/or send resume by 6/28/18 to:
Cincinnati Arts Association
Attn: Human Resources
650 Walnut Street
Cincinnati, Ohio 45202|
Or email: HR@cincinnatiarts.org
No phone calls please.
APPLICATION DEADLINE: 6/28/18