Cincinnati, OH – August 28, 2024 – First Financial Bank (Nasdaq: FFBC) has extended its support of arts and culture in Greater Cincinnati with the announcement a new 5-year title sponsorship with the Broadway in Cincinnati Series at the Aronoff Center, starting with the performances of Mamma Mia! from September 3-15 to kick off the 2024-2025 season.
“First Financial and our associates are excited to step into the spotlight through our new relationship with Broadway in Cincinnati,” said Archie Brown, president and CEO, First Financial Bank. “As proudly local bankers and neighbors, we understand how Greater Cincinnati’s world-class entertainment options make our headquarters city a more attractive place to live. We’re eager to settle in and enjoy as the curtain goes up on a great lineup of shows.”
The 2024-25 season runs from September-May and will also feature Funny Girl, Dr. Suess’ How the Grinch Stole Christmas! The Musical, Les Misérables, Life of Pi, Kimberly Akimbo, Come From Away, & Juliet and A Beautiful Noise.
“We couldn’t be happier to welcome First Financial Bank to the Broadway in Cincinnati family,” said Genevieve Holt, vice president Midwest for Broadway Across America. “First Financial Bank’s support of our series will help us continue to bring top-quality musicals and plays direct from New York City to the Queen City. As Cincinnati’s connection to all things Broadway, we are grateful for First Financial Bank’s incredible commitment to making Cincinnati a vibrant place to be, one showtune at a time.”
More information about the series is available at BroadwayInCincinnati.com.
Sponsorship of Broadway in Cincinnati builds upon First Financial’s support of some of the highest profile arts and culture events planned in the region. Earlier this year, First Financial agreed to become the title sponsor of America’s River Roots, a celebration of cuisine, music and culture on the Cincinnati riverfront in 2025 to mark American’s 250th Anniversary. In recent years, the First Financial Foundation has also provided hundreds of thousands of dollars in grants to communities throughout its footprint, directed to culture and the arts, plus neighborhood development and workforce development and education.
About First Financial Bancorp
First Financial Bancorp. is a Cincinnati, Ohio based bank holding company. As of June 30, 2024, the Company had $18.2 billion in assets, $11.5 billion in loans, $13.7 billion in deposits and $2.3 billion in shareholders’ equity. The Company’s subsidiary, First Financial Bank, founded in 1863, provides banking and financial services products through its six lines of business: Commercial, Retail Banking, Investment Commercial Real Estate, Mortgage Banking, Commercial Finance and Wealth Management. These business units provide traditional banking services to business and retail clients. Wealth Management provides wealth planning, portfolio management, trust and estate, brokerage and retirement plan services and had approximately $3.6 billion in assets under management as of June 30, 2024. The Company operated 131 full service banking centers as of June 30, 2024, located in Ohio, Indiana, Kentucky and Illinois, while the Commercial Finance business lends into targeted industry verticals on a nationwide basis. Additional information about the Company, including its products, services and banking locations, is available at www.bankatfirst.com.
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