Digital Marketing Associate (Part-Time, Temporary)
The Educational Theatre Association (EdTA) seeks a digital marketing associate to join our Marketing and Communications team for a 3 to 6 month assignment, 20 hours per week.
Essential Skills and Responsibilities
- Manage email campaigns: assemble and edit supplied content, draft additional content as appropriate, determine layout using email best practices, pull lists from member database
- Ensure consistent brand look, style and voice across all email messaging
- Assist in the development and execution of email initiatives, roadmaps, and calendars
- Build and A/B test new email messaging to improve campaign performance
- Measure, analyze, and share campaign performance, test results, and other learnings to inform decision-making across the team
- Create graphics for email, social media and other digital platforms based on pre-established templates and/or campaign designs
- Other duties as assigned.
Qualifications
- Bachelor’s degree in marketing, communications, digital media or related field; or equivalent experience
- Proficiency in Constant Contact, Marketing Cloud, Mail Chimp or similar email marketing platform
- Knowledge of email marketing best practices
- Proficiency in WordPress or similar web content management system
- Experience managing social media for a business, including tracking and analyzing performance
- Working knowledge of HTML
- Basic graphic design and photo editing skills
- Proficiency with Adobe Creative Suite and Microsoft Office
- Excellent project management skills
- Deadline driven with keen attention to detail
- Strong proofreading, writing and communication skills
About Us
The Educational Theatre Association is an international nonprofit association with more than 135,000 active members and 45 full-time staff. EdTA’s mission is shaping lives through theatre education: honoring student achievement in theatre; supporting teachers by providing professional development, resources, and recognition; and influencing public opinion that theatre education is essential and builds life skills. EdTA is the home of the International Thespian Society, an honorary organization established at nearly 5,000 schools, that has inducted more than 2.4 million theatre students since its founding in 1929. EdTA also produces the International Thespian Festival and publishes Dramatics magazine in print and online for high school theatre students, and Teaching Theatre, a journal for theatre education professionals. The Educational Theatre Foundation is the philanthropic arm of EdTA.
Please submit cover letter and resume by email (Subject line: Digital Marketing Associate 2019-84) to: HRManager@schooltheatre.org.
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