Interbrand Partners with The Carnegie Visual and Performing Arts Center

Interbrand partners with The Carnegie Visual and Performing Arts Center for major pro bono branding initiative

(Cincinnati; February 24, 2012) – Interbrand, the leading brand consultancy, is partnering with The Carnegie Visual and Performing Arts Center in 2012 for a major pro bono brand strategy and identity project.

Interbrand selected The Carnegie from among several ArtsWave member organizations that participated in a multi-step application process to be considered for gratis strategic branding and creative design services from Interbrand.

“Part of the reason we decided to partner with ArtsWave in finding a pro bono client is because, at the heart of it, Interbrand is a business comprised of artists,” explained Scott Lucas, executive director of Interbrand’s Cincinnati office. “Our employees are excited about leveraging our passion for the arts to help an organization like The Carnegie.”

Interbrand will work with The Carnegie to build a holistic branding approach that unifies its three divisions (gallery, theatre, and education center). Project elements include a competitive audit; stakeholder interviews; brand positioning workshop; brand identity concepts; visual and verbal identity recommendations; validation research; and comprehensive brand guidelines.

“To say that we are excited about collaborating with Interbrand would be an understatement,” said Katie Brass, The Carnegie’s Executive Director. “Interbrand is one of the world’s largest branding consultancies and to be able to have their guidance when it comes to communicating all that The Carnegie has to offer is an opportunity that we are grateful for.”

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About The Carnegie Visual and Performing Arts Center

The Carnegie Visual and Performing Arts Center is a multidisciplinary arts venue serving the Northern Kentucky and Greater Cincinnati community. Over the course of the past 10 years The Carnegie has “morphed” from a grassroots gallery with an education component into an all-inclusive arts organization offering professional theatre, art exhibitions showcasing the best of local and regional artists, and a comprehensive arts education program.

The Carnegie is home to the Carnegie Galleries, comprised of more than 6,000 square feet of gallery space where emerging and established artists exhibit in multiple shows throughout the year; the Eva G. Farris Education Center, which provides arts education to thousands of children, many of whom are at or below the poverty level; and the newly renovated 465-seat Otto M. Budig Theatre, which offers an affordable theatre space for local, up-and coming and established production companies and is home to The Carnegie’s Theatre and Concert Series. The Carnegie is the largest arts venue in Northern Kentucky. For more information, visit www.thecarnegie.com or call (859) 491-2030.

The Carnegie Visual and Performing Arts Center receives ongoing operating support from ArtsWave, Kenton County Fiscal Courts, the Kentucky Arts Council and the Carol Ann and Ralph V. Haile Jr. / US Bank Foundation.

About Interbrand
Founded in 1974, Interbrand is one of the world’s largest branding consultancies. With nearly 40 offices in 25 countries, Interbrand’s combination of rigorous strategy, analytics and world-class design creativity enables it to assist clients in creating and managing brand value effectively across all touch points in all market dynamics. Interbrand is widely recognized for its Best Global Brands report, the definitive guide to the world’s most valuable brands. It is also known for having created a broader platform for the discussion of brands on its web site http://www.brandchannel.com. For more information on Interbrand, visit www.interbrand.com.